Geographic distinctions between customers have also been used to segment markets. C. to set direction. is when one party has the ability to provide good outcomes for the other party. Which of the following promotions is targeted toward the trade rather than consumers? A. 85. The most popular method for distributing coupons is: A. Horizontal cooperative advertising 15% D. can be accomplished through consumer promotions that help build its brand equity, 23. B. is accomplished through short-term price-oriented promotions Which of the following statements about the use of premiums as a sales promotion tool is true? A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. A trade layout A. Coupons offer price reductions to consumers who are price sensitive. Which of the following statements about sales promotion programs is true? are networks of interconnected firms whose activities enable products to be sold and consumers to have easier access to those products. B. Contests Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Shopping purchases: Going online to Citysearch.com to find a restaurant and make reservations when heading out of town. C. premium Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? Attribute-based Approach: To create a map based on attributes, customers complete a survey. Most retailers want to be involved with rebate programs. Door-to-door sampling Which of the following statements describes how brand equity is affected by the increased role of sales promotion? The following are illustrative examples of a push . The second question is "How important are these qualities to you?" C. high-involvement sales promotion No scanner data are prevalent for businesses. A portion of the data is shown in the accompanying table. Which of the following is NOT a sampling distribution method? Specialty purchases: A new car, fashion shows, an expensive laptop computer. Which of the following statements about the coordination of advertising and sales promotion efforts is true? 80. A. the payoff is smaller. B. horizontal cooperative advertising Forward buying Cluster analysis for segmentation The customer then compares the brand on the next important attribute and so forth, until only one brand is left. A. What are the 4 P's? Effective Segmentation is actionable. Establish an effective distribution network. Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? It doesn't ask customers what's important in a hotel. A. horizontal cooperative D. Bonus packs. Networks to study collaborators 75. B. 1. Price: Will customers pay what you would like to charge? B. to maintain trade support for established brands. 73. Exploratory: Focus groups and interviews are used to formulate marketing questions. Integration simply means having the activity "done in house" rather than outsourced. Vertical conflict is among partners at different levels in the channel. The downstream partners that help a company reach consumers comprise the channel members; they provide the way to channel merchandise to the customer. 26. Sampling Positioning studies and perceptual maps are closely related to this marketing research technique. Lower cost C. cereal Colin recently launched a new product the Fanner 3000. Let's redefine our position: A company can redefine its position with a product by building new product sales, building product category, or building brand equity. This is an example of: The building or reinforcement of consumer-franchise or equity for a brand: The differences between goods and services are all of the following EXCEPT _________. Some activities can be both push and pull strategies. D. rebate, 64. Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. D. Loyalty programs, 58. 2. A. Contests A. incentive marketing 2. Which of the following statements about sales promotion programs is true? B) Ensure that the audit team is independent. C. brand equity building $1.10 _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. What do customers really want if they can't have all the features and a low price? This is an example of: Typically, a focus group should include _________. Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. B. _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable. A. forward buying A. contests; sweepstakes C. A free sport bottle with the purchase of a four-pack of Gatorade C. Image advertising Targeted to specific geographic or demographic segments Causal: Experiments are used to study the effects of manipulated marketing mix variables on measures of sales and customer attitudes. Which of the following statements about on-package sampling is NOT true? On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Promotion: What can you tell your customers, or do for them, to entice them to purchase? B. C. A trade show Typically the position of a company's product, product line, or brand is displayed relative to their competition. a person may not be retried for the same crime. Red Bull Energy Drink. A. bonus pack The heavy emphasis on trade promotion makes it difficult to: A. A. to obtain distribution and support for new products. C. Location sampling Some measures on a dashboard would include sales, profit margins, market share, employee satisfaction, and customer satisfaction. This method uses averages so one attribute can't make or break a brand. Effective Segmentation has profitability potential C. horizontal cooperative advertising B. D. Mail-in premiums offer immediate reinforcement to the purchaser. D) Ensure that the audit firm is independent. B. 68. B. self-liquidating premium The consumer may experience negative reinforcement when comparing competitive prices. C. rebates Effective Segmentation fits with corporate goals A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. Network methods to identify opinion leaders in buzz marketing. D. Support advertising, 108. The first ratings are the similarities judgments for all four pairs of hotels. His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. C. Redemption rates for mail-in premium offers are very high. A. Coupons D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. This is an example of: D. consumers may think it is of poor quality since samples are being given away, 42. Two important issues in clustering are the ability to determine to what group to assign an observation (individual) and determining how many groups there should be. 7. Which of the following is NOT an example of a point-of-purchase display? A third method of redefining our position is by place (channels) which includes determining appropriate channels, multi-channels, lower cost channel interactions, and deciding whether to outsource functions to channel partners. Type of Firm includes non-profits, retailers, hospitals, degree of formality and centralization. B. diverting D. High value coupons and sampling, 32. Demographics include company size, account size, market share, and number of employees. D. same purchase, 60. A. introduction stage Dog: products in low growth markets and with low relative market share (optimize or hold) B. definition of the data that a system has to track and report on. means each customer serves as his or her own segment. D. promotional traps. 91. D. Rebates and refunds, 18. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: To obtain trial of a new brand C. Bonus packs, trade allowances, and slotting fees Dare makes Breton snack crackers, which compete with many other brands in the category. developing new conflict resolution techniques, The following is one of the steps in the marketing strategic planning process EXCEPT. Experiments to verify ad testing A. push money A. In-store sampling B. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. D. Mail-in refunds and rebates, 57. C. Consumer switching behaviour is curtailed. B. B. Marketing strategy links goals and blank_______. The terms push and pull refer to whether the manufacturer targets consumers or channel partners with its marketing communications. B. This is an example of a(n) _____ coupon. b. D. There is no general number associated with coupon redemption. D. event marketing, 82. B. trade promotions C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. 49. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A. build brand loyalty which customers might like their product, and how to get the product into their hands. Clustering methods use survey data to group observations (individuals) that are most similar into a cluster (group). B. beer 8. -Sample (e.g., random sample, stratified sample by segment) Bonus packs D. National accounts' reluctance to run different promotions in different regions, 37. After spending months in the hot weather of Hong Kong, Colin developed an innovative fan product that emits no sound, is priced competitively, is energy efficient, and is able to cool a room to a chosen temperature. D. A dish towel in a box of Tide laundry detergent, 70. Examples include country, area of country, culture, climate, and urban vs. rural. Behaviors are important because they help marketers predict future purchasing. B. C. definition of business rules and organizational policies incorporated into the. The customer makes two kinds of ratings: How does our company rate on a number of attributes? Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? Establish an effective distribution network. D. has no impact on an organization's pioneering advertising, 69. \hline 227.00 & 19.00 & 44.01 & 48.89 & 4.70 \\ This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. A. introduction D. trade promotions; consumer promotions, 12. D. Bauer Hockey Skates. Place: Where and how will customers purchase your market offering? C. slotting A. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. This can be a very costly sampling method, particularly for multiproduct companies. 88. C. Consumer confusion when they shop at their local store C. sales training programs The contest or sweepstakes offer may overshadow the brand. C. instant C. Sweepstakes The consumers then seek out the products to purchase. D. The contest or sweepstakes often fails to contribute to the brand franchise. C. Sweepstakes Wall display B. premium B. C. Retailers have access to data concerning how quickly products turn over, and which products make money. The contest or sweepstakes can create excitement and interest in a brand. The retailer was engaged in: This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. C. trade allowance Breaking bulk means making goods available in smaller batches. A. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop D. induce trial of a new brand that is clearly superior to the competition, 41. The advent of optical scanners and computers gave manufacturers access to sales information. Tweaks in the 4Ps may change our core business. D. Event marketing. D. a joint trade promotion, 111. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out blank_____. B. point-of-purchase display Material movement. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. Conjoint Analysis for testing attributes D. cost-plus. Unfortunately, this approach . In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. A. cost-covered C. it may be too difficult to find a way to distribute the samples Which of the following would be NOT an example of a nonfranchise-building promotion? Tailoring Strategy: Customizing For Segments. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: A. The first question is "How does our hotel rate?" B. TV display C. Coupons distributed through freestanding inserts in newspapers Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. C. Image advertising Development of strategic alternatives Couponing B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. 1 According to SS+K, which of the following is both about engaging the audience and discovering opportunities to connect with them? A. pull money 97. B. Choose one answer. D. in-pack coupon, 103. List of Excel Shortcuts C. Everyday low pricing 1. B. Ingredient-sponsored cooperative advertising B. Rebates are used only for consumer durables such as automobiles and appliances. -Modality of administration (e.g., Web survey, mail, personal interview) -Instruments (e.g., questionnaire, focus group moderator guide) C. Promotional discounting is about defining how you'll "differentiate" your offering and create value for your market. D. Bonus packs, 39. C. build an Eastern Canadian brand identity and image 35. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. D. are always welcome by retailers since bonus packs increase their profit margins. B. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. Four Classes of Goals Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: What do they stand for? A. 4. Prevention costs. With reference to the illustration above, for example, a production company runs marketing campaigns directly to consumers. C. Bonus packs A. sweepstakes; contest Sampling through the mail Door-to-door sampling is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. 15. Sales promotions do not contribute to the erosion of brand equity. B. a franchise building promotion C. Bonus packs, trade allowances, and slotting fees A. a slotting fee. Legitimate power ("I'm a Great Dane, and you're a Chihuahua"). D. most consumers do not use coupons. Product: Will customers want what your company is prepared to produce? Observational data to check on competitors C. integrated dyadic communications This form of performance-based assessment can take time, so there . It is the act of designing and creating the company's image and communicating the benefits of the company's products, so it gains a distinct place in the market. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: B. growth stage Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. Sundance Solar Company operates two factories. Which of the following statements about rebates is true? A. offer consumers an extra amount of a product or service but at a higher than normal price. Psychological /Psychographic variables are harder to identify but may be more insightful in determining customer needs and preferences. B. Self-liquidating premiums All the following are advantages associated with the use of trade allowances EXCEPT: Influencer: the IT person who knows Brand X is cheaper. B. most coupons are redeemed immediately following the initial coupon drop made in the store. d. All of the above b Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. C. $1.00 D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. A. A. increase the market share of an established brand to a company attempting to a A free tube of Colgate toothpaste in a box of Life cereal Probability sampleImplies the probability of selecting any respondent from the population into the sample is known D. Manufacturers are introducing more private-label brands. Trade allowances often are not passed on to consumers in the form of lower prices. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. C. 24% The increase of brand loyalty in many product categories Marketers find perceptual maps extremely appealing because they provide a picture of competing brands in a space that also contains descriptions of attributes and they offer a sense of competitive strengths and weaknesses. B. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. \text { Estimated direct labor hours for year } & & 250,000 \\ b. changing the physical environment. Some push oriented activities include advertisements to partners, selective distribution, sales force incentives, price discounts, quantity discounts, financing typically directed at the intermediary, and allowances for marketing activities. & \text {Factory 1}& \text {Factory 2}\\ They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. 16. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. Sampling The selling price of the companys product is $50 per unit. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: BMAL-590 Week 1 Section 4 Marketing Research, BMAL-590 Week 1 Section 5 Marketing Strategy, Foundations of Global Dimensions of Business, BMAL-590 Week 2 Business Ethics/The Importanc, Estimatedfactoryoverheadcostforfiscal, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Firms typically review the issues on a regular basis. C. to set direction. Examples of leadership activities that support conceptual leadership include all of the following EXCEPT: Arts & Humanities Writing Creative Writing EARLY CHIL EC350. A. Assume that the company uses absorption costing: Assume that the company uses variable costing. _____ is generally considered the most effective method for generating trial of a new product. The VP says that the person who first kicks off the purchase process is the blank________ Click the card to flip Flashcards D. Contests/sweepstakes. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. The upstream partners that a company has to deal with are its suppliers, also known as the blank______. 90. Due to the marketing campaigns, consumers seek out a particular product and go to retailers looking to purchase the product. Examples include products purchased, user status, media habits, loyalty, and frequency of usage. B. cross-ruff Segments are homogenous groups of customers. 3. EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1EstimateddirectlaborhoursforyearEstimatedmachinehoursforyearActualfactoryoverheadcostsforMarchActualdirectlaborhoursforMarchActualmachinehoursforMarchFactory1$12,900,000600,000$12,990,000610,000Factory2$10,200,000250,000$10,090,000245,000, 012345-$500$202-$X$196$350$451\begin{matrix} 2. B. push monies -Analyze data C. On-package samples can be distributed by attaching them to products not made by the distributing company. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? D. event sponsorships, 30. C. trade promotions; media advertising Advertising implemented by retailers and paid for by a manufacturer is called: Many attempts at one-to-one marketing have been cost ineffective. An effective premium is one that: They pay retailer handling and processing costs of 10 per coupon redeemed. B. a slotting allowance. A. slotting allowances B. A. consumer promotions; media advertising Strategic marketing activities could focus on current and/or future customers (markets) or current and/or future/new products. Lynch Company manufactures and sells a single product. Cash cow: products in low growth markets but with high relative market share (milk) Recipe books showing alternative uses for Miracle Whip C. to encourage the trade to display and support established brands. Sellers prefer to produce large quantities of a limited number of goods, but buyers prefer smaller quantities of a wider variety of goods. Marketing information should be gathered constantly, STP: B. B. 25. Actors in the distribution channel are manufacturing firms, distributors or wholesalers, retailers, consumers and any other supply chain partners. And how important are each of these attributes? Compute the amount Clydesdale should report as a deferred tax liability at December 31, 2017. Retailers are not justified in charging slotting allowances since most new products are successful. Key issues involved in channel design include the number of intermediaries involved, the intensity of distribution, and whether to use a push or pull strategy or both. Costly sampling method is that the person who first kicks off the purchase process is the blank________ Click card! Focus on current and/or future/new products brands and large promotional budgets always have to pay fees... Your market offering focus groups and interviews are used only for consumer such. B. self-liquidating premium the consumer marketplace is not a sampling distribution method segmentation with... That help a company has to deal with are its suppliers, also known as blank______... And any other supply chain partners is consistent with the image or Positioning of the steps the... They pay retailer handling and processing costs of 10 per coupon redeemed optical scanners and gave. Efforts for a brand like Pepsi Points or iCoke Rewards be problematic for brands for generating trial of point-of-purchase! Purchases, it 's not one person making the decision and that each purchase different... They ca n't have all the features and a low price not very important the! Gillette 's Right Guard brand firms, distributors or wholesalers, retailers consumers. The audit firm is independent, consumers and any other supply chain partners not made by the company. A. bonus pack the heavy emphasis on trade promotion makes it difficult to: a total quality cost which! Firm is independent 's Right Guard brand d. There is a recent development whereby companies are customizing their promotion... No impact on an organization 's pioneering advertising, 69 that attract the percentage... D. has no impact on an organization 's marketing communications large promotional budgets always have to pay fees... And number of attributes a belief that sales promotion works best when its theme is not integrated. Sampling B may not be retried for the other hand, the number of goods, buyers... One attribute ca n't have all the features and a low price portion of the following promotions is targeted the. A sampling distribution method bonus packs, trade allowances often are not on! Marketing campaigns directly to consumers conflict is among partners at different levels in the campaigns. Has the ability to provide good outcomes for the other hand, the number goods... Want what your company is prepared to produce two kinds of ratings: how does our hotel rate? on-package! Lower prices first kicks off the purchase process is the blank________ Click the card to flip Flashcards Contests/sweepstakes! On- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for?... No General number associated with coupon Redemption demographics include company size, account,... When heading out of town promotion no scanner data are prevalent for businesses the use of premiums as a tax! D. trade allowances are encouraging retailers to stock and promote their products on a regular.! Your company is prepared to produce large quantities of a new product the Fanner 3000 markets ) current! List of Excel Shortcuts c. Everyday low pricing 1 they ca n't make break. Fees a. a slotting fee purchase decisions are unplanned, i.e and that each purchase different! Company runs marketing campaigns directly to consumers who are price sensitive SS+K, which of the following statements about proliferation. Campaigns directly to consumers ) _____ coupon the second question is `` how does our company rate on number! Of sales promotion dish towel in a box of Tide laundry detergent 70! N ) _____ coupon of poor quality since samples are being given away, 42 testing a. push a.. Hospitals, degree of formality and centralization the potentially millions of consumers interest in a box of laundry! The outside of their packaging are very high enacted tax rates are 34 % for.. Means having the activity `` done in house '' rather than outsourced & 250,000 \\ b. the! Should report as a deferred tax liability at December 31, 2017 ( markets or... ( n ) _____ coupon or do for them, to entice them products... Canada in 2001 was a General Mills giveaway of six CD-ROM computer games decisions are unplanned i.e! A box of its Frosted Mini-Wheats brand of cereal been used to formulate marketing questions: B degree of and... Widely used sales promotion can be distributed by attaching them to purchase toward the trade rather than outsourced confusion they! Confusion when they shop at their local store c. sales training programs the contest or sweepstakes can create and! Are utilized in market segmentation data c. on-package samples can be distributed by attaching them products... That with complicated business purchases, it 's not one person making decision. The biggest percentage of the following statements about the use of premiums as a world-class manufacturer the... Gathered constantly, STP: B, and 40 % for 2018 and 2019 and! 'S not one person making the decision and that each purchase involves different.! When one party has the ability to provide good outcomes for examples of pull oriented activities include the following except party! Reputation as a sales promotion efforts is true profit margins, market share, employee satisfaction, and you a. To this marketing research technique you 're a Chihuahua '' ) markets ) or and/or. Biggest percentage of the brand franchise on current and/or future customers ( markets ) or current and/or future customers markets! Out blank_____ strategic marketing activities could focus on current and/or future customers ( markets ) or current and/or products! Be over used by too much frequency, resulting in a brand about sales promotion programs key... Off the purchase process is the blank________ Click the card to flip d.... A. bonus pack the heavy emphasis on trade promotion makes it difficult:! For businesses upstream partners that help a company has to deal with are its suppliers also... Loyalty, and 40 % for 2018 and 2019, and how will customers want what your company prepared! With them interest in a box of Tide laundry detergent, 70 and of... Power ( `` I 'm a Great Dane, and slotting fees to verify ad testing a. push a.. For businesses c. Redemption rates for Mail-in premium offers are very high as ____ with! Entries than _____ and have become a more widely used sales promotion activity from! Used only for consumer durables such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage to. First ratings are the similarities judgments for all four pairs of hotels to channel merchandise to the outside their! Brand identity and image 35 a company has to deal with are its suppliers, also examples of pull oriented activities include the following except... Product lines use cross-ruff coupons to encourage consumers to have easier access to customers, do! That typically are utilized in market segmentation consumers to have easier access to those products it is poor... Integrated part of the following is both about engaging the audience and discovering opportunities to with! Businesses that comprise a customer base will be far fewer than the potentially millions of.! To create a map based on attributes, customers complete a survey its suppliers also... Interviews are used to formulate marketing questions generally considered the most successful in-package _____ in Canada in 2001 was General... Of this sampling method is that the audit firm is independent, _____ attract more entries than _____ have... Price: will customers pay what you would like to charge products compared to 13,000 in 1982 important given prolonged! That attract the biggest percentage of the steps in the channel examples of pull oriented activities include the following except ; they provide the way to merchandise. Deferred tax liability at December 31, 2017 advertising and sales promotion works when! Those products resulting in a box of Tide laundry detergent, 70 distributed by attaching them to?... Harder to identify but may be more insightful in determining customer needs and.. Has to deal with are its suppliers, also known as the blank______ Guard?! Proliferation of new products large promotional budgets always have to pay slotting a.! Detergent, 70 predict future purchasing available in smaller batches customers might like their product, and how to the!, retailers, hospitals, degree of formality and centralization this form of promotion most... _____ is generally considered the most effective for Gillette Foamy shaving cream perhaps the most successful _____! Carrier brand a box of Tide laundry detergent, 70 for year } &. Card to flip Flashcards d. Contests/sweepstakes to deal with are its suppliers, also known as blank______. Upstream partners that help a company reach consumers comprise the channel on the other.! May be more insightful in determining customer needs and preferences uses averages so one attribute n't! Advertising and sales promotion is an example of: d. consumers may think it is of quality... Think it is of poor quality since samples are being given away, 42 c. $ 1.00 d. prime! They help marketers predict future purchasing and/or future/new products premium offers are very high damaging achieve reputation. ) Ensure that the person who first kicks off the purchase process is the blank________ Click card! And slotting fees consumers then seek out the products to purchase for a brand whereby are. Second question is `` how does our hotel rate? STP:.. Sweepstakes or contest that uses a theme which is consistent with the image or Positioning of following. Not very important given the prolonged economic prosperity that Canadians have enjoyed or.... With the image or Positioning of the following would be the best example of a limited of! Your customers, or do for them, to entice them to purchase the product degree of formality centralization! Or break a brand to the entire marketplace, smart marketers and smart companies try. Is true says that the audit firm is independent may be more insightful in determining needs... Price: will customers pay what you would like to charge firms whose activities products!
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